Chairish reveals its best-selling brand of the year (and busts a few resale myths)

Americans have gotten over the “ick” factor of buying used furniture and are eager to snatch up well-made, high-quality goods on the vintage market, according to a new report from Chairish.

The online vintage resale marketplace estimated that consumers will spend $22.2 billion on resale home furnishings in the next five years, according to its just-released 2022 Home Furnishings Resale Report. Digital channels will account for 28.2% of money spent, up from 22.5% in 2021.

Consumers shopping Chairish for pre-owned furniture are seeking quality goods built to last a lifetime, according to Chairish co-founder Anna Brockway. The best-selling brand of the year, based on units and dollars, was Baker Furniture. Consumers gravitated toward both the company’s Historic Charleston Collection and its 70’s line designed by Michael Taylor.

Other big brands include Henredon, Knoll, Ethan Allen and Ralph Lauren, representing different ends of the design spectrum.

Ligne Roset Togo seat

The emerging brand of the year was Ligne Roset, with gross product sales up 151% year-over-year. Its Togo lounge chair, in any color, was Chairish’s most in-demand item.

Items that sell the fastest on Chairish include George Smith armchairs (they come on the site rarely but are recognized for their style and durability and are quickly scooped up, Brockway said), tole topiaries, 19th century pine dressers under $2,000, crystal chandeliers under $2,500, scalloped rugs, vintage lamps with colorful shades, original paintings under $500, Carlo Moretti glassware, newly re-lacquered casegoods, and sets of ladderback dining chairs for under $2,000.

The company also dispelled two myths about furniture resale. The first was who buys secondhand furniture. Although it is presumed that young people are more likely to purchase pre-owned pieces, Chairish discovered though its survey that people of all ages are interested in buying pre-owned items, including 76% of those surveyed who are between the ages of 65 and 74.

The second myth is that consumers shop resales only because of price. Chairish found that the higher the household income, the more likely the consumer is to shop resale. “So it’s not a “have-to,” it’s a “want-to,” said Brockway.

She said the company believes consumers are drawn to its retail model for its better value, its great selection of vintage pieces, its faster fulfillment and immediate availability and its more sustainable credentials since it keeps furniture out of landfills and is purchased instead of new pieces that use up more natural resources.

 

Related:

Chairish predicts butterflies will trend this spring

Chairish’s Anna Brockway talks trends and the “return to pretty”