At Market, Parker House will introduce Pure Modern, a new full bedroom group.
HIGH POINT — Primarily a supplier of upholstery, home office, entertainment and dining furniture, Parker House will expand into three new categories for market: bedroom, stationary upholstery and lift chairs.
“This October, Parker House becomes a whole home supplier as it enters three completely new categories,” said Roberta Woodard, vice president. “For the first time, it is also adding dining introductions to its Crossings collection of eclectic, globally inspired furnishings.”
Woodard said retail price points vary based on freight cost and whether a retailer buys direct container or warehouse. But generally, sofas will range from $1,299 to $1,499; modular sectionals $1,999 to $3,499 depending on configuration; beds, $799 to $1499; and lift chairs, at $699.
Entire four-piece bedroom sets will range from $1,999 to $2,499.
New bedroom items include full bedroom groups, which include beds, dressers, nightstands and mirrors, to two of its better-known collections: Americana Modern and Pure Modern.
Even though the company has supplied upholstered beds for some time, the company considers it new to the overall bedroom category, as it now offers full-scale bedrooms.
Americana Modern features underbed storage, USB chargers and dresser drawers with integrated jewelry trays. The collection is characterized by a fresh white Cotton finish with contrasting Weathered Natural top that the company says complements Modern Farmhouse and Cottage aesthetics.
Pure Modern features a luxe mix of materials, fashion lighting, stone-top case pieces, integrated touch lighting and USB chargers. The look draws inspiration from geometric forms and architectural influences.
For stationary upholstery, the company will unveil its Cozy Living collection. Parker House says the collection features the most on-trend interior design directions.
And, the company highlighted its new lift chairs.
“Unlike medical-looking lift chairs, the clean lines and classic beauty of these Parker House lift chairs feel right at home in stylish interiors,” the company said in a release. “Fashionable fabric options and refined tailoring ensure these designs complement any living space or seating area.”
The company will also add dining items to its existing Crossings collection, which now includes a variety of casual dining tables in various shapes and sizes.
As with any market, the company plans to debut several new power motion introductions. Parker House will be exhibiting in its space at 309 S. Elm St. in High Point.
